27+ Years at the Top of Esports

Now Helping Others Succeed in It

Esports Consultancy Services


1. Strategic Advisory & Growth Consulting


  1. Go-to-market strategy for esports entry
  2. Scaling teams, organisations, and gaming initiatives


2. B2B lead generation



  1. Leveraging deep industry relationships to connect brands with the right decision-makers across esports
  2. Creating high-value partnership opportunities that convert into long-term commercial deals


3. Team & Player Development


  1. Building high-performance esports environments
  2. Talent structure, coaching frameworks, and long-term growth


4. Brand Partnerships & Sponsorship Strategy


  1. Connecting brands with the right opportunities
  2. Structuring deals that actually deliver ROI


5. Esports Event & Tournament Consulting


  1. End-to-end support for esports activations
  2. From concept to execution


6. Talent & Influencer Strategy


  1. Positioning players and creators for long-term success
  2. Brand alignment and commercial growth


7. Speaking Engagements, Appearances & Education


  1. Industry talks, panels, and workshops
  2. Universities, brands, and global events


8. Advisory Retainers


  1. Ongoing strategic input for organisations serious about esports


Why Work With Me?


With years at the top level of esports, I bring a unique combination of competitive experience, industry insight, and commercial understanding. I don’t offer theory—I offer proven strategies that work in the real world of esports.


Interested in booking a talk or appearance?


Get in touch to discuss your event, audience, and objectives.


About me

Model Esports is a consultancy company founded by Michael O'Dell.

Michael worked for Crown Agents for 18 years straight from school where he had varied roles in the Philatelic Bureau. He was Key Account manager for many clients during this time. 

A keen sportsman playing American Football, Cricket and Football until an ACL injury set him on his esports journey finding a new way to compete. Michael is known as “ODEE” in the esports world and has been part of the scene for 20 years, playing in several teams at the highest level in games such as Quake 3 and Battlefield 1942, representing his country.  

In 2003 ODEE was a founding member of Team Dignitas with the rest of his Battlefield 1942 team mates, who went on to be the best team in the world at that title. 

The team expanded to other games and grew into one of the largest multi-gaming teams in the world. During his time with Team Dignitas, ODEE managed over 800 players in multiple games and genres, with over 100 World Champions.


In 2007 ODEE was head hunted by BskyB and DirectV to manage Birmingham Salvo a franchise in their Championship Gaming Series. Birmingham Salvo became World Champions in 2008 winning $500k.


In 2016 Team Dignitas was acquired by Harris Blitzer Sports Entertainment, owned by billionaires Josh Harris and David Blitzer.


ODEE left dignitas in 2019 and almost immediately joined ReKTGlobal as Chief Gaming Officer. ReKTGlobal were aquired by Infinite Reality who are now Napster Inc.


Leaving iR in 2023 ODEE then joined long-time partner SCAN Computers.


.   Director of Esports & Gaming for SCAN Computers

• Advisory Board Member British Esports Association

• Great Britain Esports Team Manager

• Member of UKIE (The association for UK Interactive Entertainment)

• Esports Award Panelist

• Esports Awards Lifetime Achievement recipient

• Honorary Doctorate - Business Administration, Chichester University

• Community Connector - Stroke Association


Get in Touch

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